{"id":15,"date":"2025-09-18T18:30:13","date_gmt":"2025-09-18T18:30:13","guid":{"rendered":"https:\/\/luzconsulting.com.ar\/?page_id=15"},"modified":"2025-10-23T16:53:40","modified_gmt":"2025-10-23T16:53:40","slug":"gestion-estrategica","status":"publish","type":"page","link":"https:\/\/luzconsulting.com.ar\/en\/gestion-estrategica\/","title":{"rendered":"Gesti\u00f3n Estrat\u00e9gica"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Banner&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/luzconsulting.com.ar\/wp-content\/uploads\/2025\/09\/PORTADA-1-1.jpg&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|desktop&#8221; height=&#8221;100vh&#8221; height_tablet=&#8221;80vh&#8221; height_phone=&#8221;70vh&#8221; height_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;280px||280px||true|false&#8221; custom_padding_phone=&#8221;235px||0px||false|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_position_tablet=&#8221;center_left&#8221; background_position_phone=&#8221;center&#8221; background_horizontal_offset_phone=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;none&#8221; max_width=&#8221;80%&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;10%||||false|false&#8221; custom_padding_tablet=&#8221;200px||0px||false|false&#8221; custom_padding_phone=&#8221;400px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; SemiBold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;70px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;||5px||false|false&#8221; text_font_size_tablet=&#8221;70px&#8221; text_font_size_phone=&#8221;33px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>Gesti\u00f3n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; SemiBold||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;90px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||5px||false|false&#8221; text_font_size_tablet=&#8221;70px&#8221; text_font_size_phone=&#8221;33px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>Estrat\u00e9gica<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#981815&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;64%&#8221; width_phone=&#8221;64%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Empresa&#8221; module_id=&#8221;empresa&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2a2d34&#8243; custom_padding=&#8221;150px||150px||true|&#8221; custom_padding_tablet=&#8221;150px||150px||true|&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Canaro &#8211; Bold||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;34px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;34px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>GESTI\u00d3N ESTRAT\u00c9GICA<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#96291a&#8221; divider_weight=&#8221;3px&#8221; divider_weight_tablet=&#8221;3px&#8221; divider_weight_phone=&#8221;3px&#8221; divider_weight_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_left&#8221; position_origin_f=&#8221;bottom_left&#8221; horizontal_offset=&#8221;-1115px&#8221; horizontal_offset_tablet=&#8221;-80px&#8221; horizontal_offset_phone=&#8221;-80px&#8221; horizontal_offset_last_edited=&#8221;on|tablet&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Light||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;50px&#8221; max_width=&#8221;97%&#8221; max_width_tablet=&#8221;97%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; text_line_height_tablet=&#8221;50px&#8221; text_line_height_phone=&#8221;35px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Luz Consulting es una consultora de negocios especializada en el dise\u00f1o y desarrollo de planes comerciales y de comercio exterior. Fortalecemos los planes dise\u00f1ados por medio de la elaboraci\u00f3n de herramientas de marketing aplicadas apoy\u00e1ndonos en nuestros asociados con la finalidad de imprimir integraci\u00f3n a las estrategias.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Empresa&#8221; module_id=&#8221;empresa&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; max_width_tablet=&#8221;75%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;150px||150px||false|false&#8221; custom_padding_tablet=&#8221;75px||75px||true|false&#8221; custom_padding_phone=&#8221;75px||75px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p>DESARROLLO DE<br \/>DIAGN\u00d3STICOS<br \/>ORGANIZACIONALES<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>DESARROLLO DE<br \/>DIAGN\u00d3STICOS<br \/>ORGANIZACIONALES<\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Bold||||||||&#8221; text_text_color=&#8221;#921815&#8243; text_font_size=&#8221;57px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Canaro &#8211; Bold||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;52.8px&#8221; text_line_height_phone=&#8221;46.2px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>DESARROLLO DE DIAGN\u00d3STICOS ORGANIZACIONALES<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Light||||||||&#8221; text_text_color=&#8221;#3A3A3A&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;48px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;35px&#8221; text_line_height_phone=&#8221;35px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>La realizaci\u00f3n de mejoras en la gesti\u00f3n de toda empresa requiere de un \u00abAn\u00e1lisis de la Situaci\u00f3n Actual\u00bb para definir acciones que permitan el redireccionamiento de los recursos de la empresa hacia la productividad y la competitividad. El m\u00e9todo de diagn\u00f3stico permite identificar las fortalezas y debilidades de una empresa en sus diferentes \u00e1reas, de tal forma que se determinan las causas de sus deficiencias y los efectos que generan. Realizamos el diagn\u00f3stico de manera modular y de acuerdo a las necesidades de la empresa. El diagnostico organizacional implica por un lado, la realizaci\u00f3n de un \u00abDiagn\u00f3stico General\u00bb en donde se determinan a nivel macro los puntos fuertes y d\u00e9biles tanto financieros como operativos de la empresa, y por otro, el \u201cDiagnostico Espec\u00edfico\u201d a nivel micro donde se analiza pormenorizadamente la problem\u00e1tica principales que necesita atenci\u00f3n inmediata.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p><span>PLANIFICACI\u00d3N<br \/>ESTRAT\u00c9GICA<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><span>PLANIFICACI\u00d3N<br \/>ESTRAT\u00c9GICA<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Bold||||||||&#8221; text_text_color=&#8221;#921815&#8243; text_font_size=&#8221;57px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Canaro &#8211; Bold||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;100px||0px||false|false&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;52.8px&#8221; text_line_height_phone=&#8221;46.2px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>PLANIFICACI\u00d3N ESTRAT\u00c9GICA<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Light||||||||&#8221; text_text_color=&#8221;#3A3A3A&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;48px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;35px&#8221; text_line_height_phone=&#8221;35px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>El plan estrat\u00e9gico es un proceso que toma como base un proceso de introspecci\u00f3n de la organizaci\u00f3n que busca visualizar claramente el negocio y reorientarlo en pleno conocimiento del contexto hacia los objetivos que queremos alcanzar y donde queremos estar. Este proceso se plasma en un documento de consenso donde concretamos las grandes decisiones que van a orientar nuestra marcha. El proceso de planificaci\u00f3n estrat\u00e9gico es un proceso din\u00e1mico dentro de la empresa que suele anualizarse, para lo cual ofrecemos servicios de asesoramiento que permita imprimirle racionalidad. Y permita generar herramientas que realicen los procesos de retroalimentaci\u00f3n y constante direcci\u00f3n del negocio.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>DESARROLLO DE<br \/>MANUALES<br \/>DE PROCEDIMIENTO<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>DESARROLLO DE<br \/>MANUALES<br \/>DE PROCEDIMIENTO<\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Bold||||||||&#8221; text_text_color=&#8221;#921815&#8243; text_font_size=&#8221;57px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Canaro &#8211; Bold||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;100px||0px||false|false&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;52.8px&#8221; text_line_height_phone=&#8221;46.2px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>DESARROLLO DE MANUALES<br \/>DE PROCEDIMIENTO<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Light||||||||&#8221; text_text_color=&#8221;#3A3A3A&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;48px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;35px&#8221; text_line_height_phone=&#8221;35px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Un manual de procedimientos es un instrumento administrativo que apoya el quehacer cotidiano de las diferentes \u00e1reas de una empresa. Su contenido transcribe met\u00f3dicamente tanto las acciones y operaciones que deben seguirse para llevar a cabo las funciones generales de la organizaci\u00f3n. Permite estandarizar los procesos, sirven de referencia para evaluar el desempe\u00f1o del personal en el cumplimiento de los mismos y permite realizar un seguimiento adecuado y secuencial de las actividades anteriormente programadas en orden l\u00f3gico y en un tiempo definido. La elaboraci\u00f3n del manual de procedimientos obliga a realizar un an\u00e1lisis de actividades del negocio, permitiendo identificar aquellas que generan valor y las que podr\u00edan terciarizarse, a la vez que implica un an\u00e1lisis de los procedimientos administrativos y los procesos en general de manera transversal para la consecuci\u00f3n de los objetivos.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>CERTIFICACI\u00d3N DE NORMAS DE CALIDAD<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>CERTIFICACI\u00d3N DE NORMAS<br \/>DE CALIDAD<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Bold||||||||&#8221; text_text_color=&#8221;#921815&#8243; text_font_size=&#8221;57px&#8221; text_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Canaro &#8211; Bold||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;100px||0px||false|false&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;52.8px&#8221; text_line_height_phone=&#8221;46.2px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>CERTIFICACI\u00d3N DE NORMAS DE CALIDAD<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canaro &#8211; Light||||||||&#8221; text_text_color=&#8221;#3A3A3A&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;48px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;35px&#8221; text_line_height_phone=&#8221;35px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Una organizaci\u00f3n siempre necesita un modelo de gesti\u00f3n que, como m\u00ednimo, la enfoque en la gesti\u00f3n del resultado de los procesos que debe hacer funcionar, para obtener los resultados de su actividad, satisfacer las necesidades de sus clientes y mejorar continuamente. El logro del \u00e9xito sostenido depende, en gran medida, de la capacidad de las organizaciones para obtener los resultados deseados de sus procesos. De esto se trata gestionar calidad, cuyos beneficios principales redundan en una mayor eficiencia de los procesos, clientes m\u00e1s satisfechos, personas con mayor enfoque en los resultados y l\u00edderes que piensan en lo importante. En la actualidad, m\u00e1s de un mill\u00f3n de organizaciones en todo el mundo, con los tama\u00f1os m\u00e1s variados y todo tipo de actividad, han adoptado a la norma ISO 9001 como modelo de gesti\u00f3n de calidad, lo que la convierte en la norma con mayor cantidad de certificaciones en la historia de ISO y la m\u00e1s utilizada y vendida.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/luzconsulting.com.ar\/wp-content\/uploads\/2025\/09\/IMAGEN-INFERIOR_Brochure-Outside-1.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_vertical_offset=&#8221;45%&#8221; height=&#8221;65vh&#8221; height_tablet=&#8221;50vh&#8221; height_phone=&#8221;30vh&#8221; height_last_edited=&#8221;on|tablet&#8221; custom_padding_tablet=&#8221;250px||250px||true|false&#8221; custom_padding_phone=&#8221;100px||100px||true|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_size_phone=&#8221;cover&#8221; background_image_width_phone=&#8221;0%&#8221; background_image_height_phone=&#8221;65%&#8221; background_vertical_offset_phone=&#8221;42%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gesti\u00f3nEstrat\u00e9gicaGESTI\u00d3N ESTRAT\u00c9GICALuz Consulting es una consultora de negocios especializada en el dise\u00f1o y desarrollo de planes comerciales y de comercio exterior. Fortalecemos los planes dise\u00f1ados por medio de la elaboraci\u00f3n de herramientas de marketing aplicadas apoy\u00e1ndonos en nuestros asociados con la finalidad de imprimir integraci\u00f3n a las estrategias.DESARROLLO DE DIAGN\u00d3STICOS ORGANIZACIONALESLa realizaci\u00f3n de mejoras en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":105,"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":1798,"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/pages\/15\/revisions\/1798"}],"wp:attachment":[{"href":"https:\/\/luzconsulting.com.ar\/en\/wp-json\/wp\/v2\/media?parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}